Lewes District Council engaged Allen Scott to prepare a Wayfinding & Signage Spatial Masterplan for Newhaven to cover town-wide principles, locations for wayfinding and signage improvements, and better visual language and potential materials. Through a structured methodology, consultation with key stakeholders, and analysis of current navigational challenges, 33 projects were identified to help reimagine the sense of arrival, reconnect the town centre, and repurpose underutilised spaces. The masterplan sets out an ambitious and holistic way to improve wayfinding across Newhaven over time.

Within the same brief, Allen Scott also worked to deliver a pilot scheme for new visitor trails along the river, and to spark interest in Newhaven’s heritage. Five locations were chosen along the River Ouse, creating a heritage trail for visitors to explore the details of Newhaven’s industrial past. These were installed on site in Summer 2023.